OpenAI lets businesses claim a profile in ChatGPT and put their own chatbot in front of users
The free beta adds profiles, mention and click counts, and Business Agents that companies can promote with ChatGPT ads.
On 10 November 2026 OpenAI opened a beta called Businesses in ChatGPT. In a new Business Hub, any eligible company in a country where ChatGPT is available can claim its business. Once verified, it can edit its details and upload product feeds with prices and stock, which ChatGPT then draws on when people ask about products. Shopify merchants can connect their store directly.
The hub also shows a business how often ChatGPT mentions it, how many clicks its website gets from ChatGPT, and the common topics of conversations that cite its site. OpenAI says these figures are aggregated, appear only above a minimum number of conversations, and never include the conversations themselves.
The second part is Business Agents: a company’s own chatbot, built in the hub, that answers questions about what it sells. When a business comes up in an answer, a user can open its profile and start a separate, labelled chat with that agent. Businesses can pay to promote their agent and send ChatGPT ads to it. Agents are open only to eligible online shops and online service businesses in the United States for now.
OpenAI presents the beta as a way to reach the 1.2 billion people it says use ChatGPT each week.
What it means
Asking ChatGPT about products now mixes three things: its own answer, information the business supplied, and the business’s own agent, which the business can pay to promote. A reader comparing products should check which of the three they are reading. Nothing here changes what the underlying models can do.
Caveats
- How business-supplied details are weighed against other sources in ChatGPT’s own answers is not described. OpenAI says sponsored placements and agent chats are kept separate from those answers, but no outside group has checked this.
- The privacy thresholds for the insights are not given as numbers.
- This is a beta. Business Agents cover only some business types in one country, and OpenAI gives no date for more.
- The 1.2 billion weekly users figure is OpenAI’s own and is not independently counted.